FOR IMMEDIATE RELEASE
June 24, 2011
Network Health Selects Greenough Communications as Agency of Record
(Medford, Mass.) — Network Health, a Massachusetts health plan that provides high-quality health care coverage to more than 170,000 Massachusetts residents with low and moderate incomes, announced today that it has named Greenough Communications as its new public relations agency of record.
Greenough Communications will work in conjunction with Network Health’s in-house marketing and communications team on various public relations initiatives to reinforce Network Health’s position as a leader in providing residents of the Commonwealth access to high-quality health care and finding innovative ways to control rising health care costs.
“We wanted to partner with a strategic and professional public relations agency that understands the unique challenges and opportunities Network Health faces as an innovative Massachusetts health plan on a quest to lower costs while improving quality,” said Deborah Gordon, Network Health chief marketing officer. “Greenough Communications has brought together an expert team, with creative ideas, that is committed to helping us share our experiences as we work to fulfill our mission to improve the health and well-being of our members and their diverse communities.”
Network Health’s public relations program includes targeted media outreach and other activities aimed at raising awareness about Network Health, including its nationally-recognized clinical programs and its experience with and lessons learned from Massachusetts health care reform, on a local and national level.
“During a period of widespread interest in the issues surrounding health care and health care reform, Network Health stands out as an organization that has a powerful story to tell about its commitment to increasing access to high-quality, affordable health care for those who might otherwise go uninsured,” said Phil Greenough, Greenough Communications president. “We look forward to working with Network Health and sharing its story with state and national audiences.”
About Network Health
Since 1997, Network Health has provided Massachusetts residents with low and moderate incomes access to high-quality health care. Based in Medford, Mass., Network Health is a comprehensive health plan serving members through its Network Health Together® (MassHealth) and Network Health Forward® (Commonwealth Care) plans.
Network Health provides Network Health Together members all the benefits of MassHealth, plus free EXTRAS. Network Health’s Commonwealth Care plan extends access to affordable health care for qualified Massachusetts residents 19 years old or older who earn at or below 300% of the federal poverty level, or up to $32,676 a year for an individual (up to $67,056 a year for a family of four). In addition to core health care benefits, Network Health offers Network Health Forward members free EXTRAS designed to encourage wellness.
To improve the health and well-being of its members and their diverse communities, Network Health offers fully integrated, in-house care management, providing a team of medical, behavioral health, social care, and pharmacy professionals who coordinate member care, and partners with 20,000 primary care providers, specialists, hospitals, and community organizations.
Network Health earned National Committee for Quality Assurance’s (NCQA) “Excellent” Health Plan Accreditation, NCQA’s highest accreditation rating, for its Network Health Together plan. Network Health is also ranked fifth among all Medicaid health plans nationally, according to NCQA’s Health Insurance Plan Rankings 2010 – 2011 — Medicaid. Additionally, Network Health is nationally recognized for its innovative programs and received a Case In Point Platinum Award for “Best Overall Case/Care Management Program” from Dorland Health. Network Health also has the Top Leadership Team among health plans nationally, according to HealthLeaders Media.
Individuals must be eligible for MassHealth to join Network Health Together, a MassHealth plan. To learn about MassHealth eligibility, Massachusetts residents can call the MassHealth Enrollment Center at 888-665-9993 (TTY: 888-665-9997), Monday through Friday, from 8:45 a.m. to 5 p.m. Once enrolled, MassHealth members can learn about their MassHealth health plan options by calling MassHealth customer service at 800-841-2900 (TTY: 800-497-4648), Monday through Friday, from 8 a.m. to 5 p.m.
To learn about Commonwealth Care health plan options, Massachusetts residents can call Commonwealth Care customer service at 877-MA-ENROLL or 877-623-6765 (TTY: 877-623-7773), Monday through Friday, from 8 a.m. to 5 p.m., or they can visit www.mahealthconnector.org.
About Greenough Communications
Greenough Communications is an independent communications agency focused on the information technology, clean technology, consumer technology, and professional services markets. Greenough Communications builds brands through the power of storytelling and is nationally recognized for its award-winning public relations and marketing programs.
For more than a decade, Greenough Communications has helped companies develop and implement marketing and communication programs that generate conversations with customers, prospects, and stakeholders. For information, visit www.greenoughcom.com or read our blog at http://blog.greenoughcom.com.
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