FOR IMMEDIATE RELEASE
December 16, 2010
Network Health Recognized for Marketing Excellence
Local health plan wins 25 marketing awards in 2010
(Medford, Mass.) — Network Health, a Massachusetts health plan that provides high-quality health care coverage to nearly 170,000 Massachusetts residents with low and moderate incomes, announced today that it won 25 national and regional marketing awards in 2010 for promoting its benefits and services designed to improve the health and well-being of its members.
Network Health received one gold award, one silver award, and one bronze award from the Aster Awards; one award of excellence and two awards of distinction from the Communicator Awards; one silver award from the Davey Awards; one platinum award and two gold awards from the Hermes Creative Awards; one platinum medal, two gold medals, and two honorable mentions from the MarCom Awards; three merits of distinction from the National Health Information Awards; two Lamplighter awards from the New England Society of Healthcare Communicators; one bronze bell from the Publicity Club of New England’s Bell Ringer Awards; and two gold awards and two merit awards from the Service Industry Advertising Awards.
“We are proud that Network Health’s marketing efforts are recognized as being among the best in the nation,” said Deborah Gordon, Network Health’s senior director of marketing. “Our marketing team always challenges itself to find creative and innovative ways to connect with individuals who are traditionally difficult to reach. Because our mission to improve the health and well-being of our members and their diverse communities is so important, this honor is even more meaningful.”
The award competitions recognized a broad range of Network Health’s marketing and communications materials, including the health plan’s Web site, printed materials, and direct-mail campaigns.
About Network Health
Since 1997, Network Health has provided Massachusetts residents with low and moderate incomes access to high-quality health care. Based in Medford, Mass., Network Health is a comprehensive health plan serving members through its Network Health Together® (MassHealth) and Network Health Forward® (Commonwealth Care) plans.
Network Health provides Network Health Together members all the benefits of MassHealth, plus extra free and discounted benefits. Network Health’s Commonwealth Care plan extends access to affordable health care for qualified Massachusetts residents 19 years or older who earn at or below 300% of the federal poverty level, or up to approximately $32,496 a year for an individual (up to approximately $66,156 a year for a family of four). In addition to core health care benefits, Network Health offers Network Health Forward members extra benefits designed to encourage wellness.
To improve the health and well-being of its members and their diverse communities, Network Health offers an integrated care model, providing a team of in-house medical, mental health, social care, and pharmacy professionals to coordinate member care, and partners with nearly 20,000 primary care providers, specialists, hospitals, and community organizations across Massachusetts.
Network Health earned National Committee for Quality Assurance’s (NCQA) “Excellent” Health Plan Accreditation, NCQA’s highest accreditation rating, for its Network Health Together plan. Network Health is one of the highest-rated health plans in the nation, ranking fifth among all Medicaid health plans nationally, according to NCQA’s 2010 – 2011 Health Insurance Plan Rankings – Medicaid. Additionally, Network Health is nationally recognized for its innovative programs, receiving a Case In Point Platinum Award for Best Overall Case/Care Management Program from Dorland Health, and for having the Top Leadership Team among health plans nationally from HealthLeaders Media.
Individuals must be eligible for MassHealth to join Network Health Together, a MassHealth plan. To learn about MassHealth eligibility, Massachusetts residents can contact the MassHealth Enrollment Center at 888-665-9993 (TTY: 888-665-9997), Monday through Friday, from
8:45 a.m. to 5 p.m. Once enrolled, MassHealth members can learn about their MassHealth health plan options by calling the MassHealth Customer Service Center at 800-841-2900 (TTY: 800-497-4648), Monday through Friday, from 8 a.m. to 5 p.m.
To learn about Commonwealth Care health plan options, Massachusetts residents can call the Commonwealth Care Customer Service Center at 877-MA-ENROLL or 877-623-6765 (TTY: 877-623-7773), Monday through Friday, from 8 a.m. to 5 p.m., or they can visit www.mahealthconnector.org.
###