FOR IMMEDIATE RELEASE
June 24, 2010
Network Health Names Kelliher Samets Volk/Boston
as Advertising Agency of Record
(Medford, Mass.) — Network Health, a Massachusetts health plan that provides high-quality health care coverage to more than 160,000 Massachusetts residents with low and moderate incomes, has named Kelliher Samets Volk/Boston (KSV/Boston) as its advertising agency of record. The nonprofit chose KSV/Boston after a competitive search of talented advertising agencies. Network Health did not disclose billings for the account.
“We are delighted to partner with Kelliher Samets Volk/Boston on Network Health’s strategic advertising campaign and creative initiatives,” said Debbie Gordon, Network Health’s senior director of marketing. “During our agency search, KSV/Boston’s outstanding creative history, attention to detail, and extensive resources set them apart from the competition. KSV/Boston’s advertising expertise is a welcome addition to our existing marketing mix.”
KSV/Boston will work in conjunction with Network Health’s in-house marketing team to create integrated marketing campaigns, including radio, print, outdoor, and transit advertising, as well as digital media promotions. KSV/Boston will design its campaigns to increase Network Health’s brand awareness among prospective and current members.
“KSV/Boston is very excited to be part of Network Health’s marketing team as they strive to communicate the vital nature of their business,” said Kim Borman, president of KSV/Boston. “We are eager to tell Massachusetts residents about Network Health’s services and strengthen its relationship with key stakeholders.”
KSV/Boston’s initial campaign with Network Health will emphasize Network Health’s superior customer service and extensive network of doctors and health care providers.
“Network Health’s employees are as diverse as the members they serve,” said Doug Chapman, executive creative director and partner at KSV/Boston. “We wanted to tap into and capture the diversity, energy, and vibrancy of Network Health’s employees in the campaign’s design elements.”
About Network Health
Since 1997, Network Health has provided access to high-quality health to Massachusetts residents with low and moderate incomes. Based in Medford, Mass., Network Health is a comprehensive health plan serving members through its Network Health Together® (MassHealth) and Network Health Forward® (Commonwealth Care) plans.
Network Health provides its Network Health Together members with all the benefits of MassHealth, plus additional free and discounted benefits. Network Health’s Commonwealth Care plan extends access to affordable health care for qualified Massachusetts residents 19 years or older who earn at or below 300 percent of the federal poverty level, or up to approximately $32,496 a year for an individual (up to approximately $66,156 a year for a family of four). In addition to core health care benefits, Network Health offers its Network Health Forward members extra benefits designed to encourage wellness.
Network Health is nationally recognized for its integrated model of care, which provides a team of in-house medical, mental health, social service, and pharmacy professionals to coordinate the care of members with complex health needs and address their nonmedical barriers to care. In its efforts to improve the health and well-being of its members and their diverse communities, Network Health partners with a growing network of nearly 18,000 primary care providers, specialists, hospitals, and community organizations to serve members in more than 300 cities and towns across Massachusetts.
Individuals must be eligible for MassHealth to join Network Health Together, a MassHealth plan. To learn about MassHealth eligibility, Massachusetts residents can contact the MassHealth Enrollment Center at 888-665-9993 (TTY: 888-665-9997), Monday through Friday, 8:45 a.m. to 5 p.m. Once enrolled, MassHealth members can learn about their MassHealth health plan options by calling the MassHealth Customer Service Center at 800-841-2900 (TTY: 800-497-4648), Monday through Friday, 8 a.m. to 5 p.m.
To learn about Commonwealth Care health plan options, call the Commonwealth Care Customer Service Center at 877-MA-ENROLL or 877-623-6765 (TTY: 877-623-7773), Monday through Friday, 8 a.m. to 5 p.m. Or visit www.mahealthconnector.org.
About Kelliher Samets Volk/Boston
Kelliher Samets Volk/Boston is one of three offices within the Kelliher Samets Volk organization. Kelliher Samets Volk/Boston is headed by veterans of large Chicago and Boston advertising agencies with more than 25 years of experience building brands and businesses. Kelliher Samets Volk/Boston’s 14 employees work in Boston’s historic South End, while the larger firm employs more than 60 professionals in its offices in Boston, New York City, and Burlington, VT.
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