FOR IMMEDIATE RELEASE
October 6, 2011 

Network Health Appoints Director of Membership Marketing

MEDFORD, Mass. — Network Health, a Massachusetts health plan that provides high-quality health care coverage to more than 170,000 Massachusetts residents with low and moderate incomes, announced today that it has promoted Abby Tiner to director of membership marketing.

In her new role, Tiner will oversee all Network Health member acquisition, education, and retention efforts, including advertising, member communications, and member retention and renewal. Tiner will also lead the health plan’s community relations team and oversee market research efforts.

“Abby has a proven record of success in creating and executing targeted, data-driven marketing strategies,” said Deborah Gordon, Network Health chief marketing officer. “I am confident that Abby’s dedication to our members, as well as her outstanding project management and process improvement skills, position her well to lead Network Health efforts to grow and retain our membership base.”

Tiner has been an integral Network Health marketing team member since 2007, serving as corporate marketing specialist and most recently as manager of corporate marketing and media relations. As manager, Tiner oversaw the health plan’s advertising, communications, public relations, Web, events, and community relations activities. 

Prior to Network Health, Tiner served as staffing manager, finance and health care at Professional Staffing Group in Boston, Mass., where she excelled in new client acquisition and client placement, and created a new health care service line.

Tiner earned a Bachelor of Science in business administration with a concentration in marketing from the University of North Carolina at Chapel Hill.

About Network Health
Since 1997, Network Health has provided Massachusetts residents with low and moderate incomes access to high-quality health care. Based in Medford, Mass., Network Health is a comprehensive health plan serving members through its Network Health Together^® (MassHealth) and Network Health Forward ^® (Commonwealth Care) plans.

Network Health provides Network Health Together members all the benefits of MassHealth, plus EXTRAS. Network Health’s Commonwealth Care plan extends access to affordable health care for qualified Massachusetts residents 19 years old or older who earn at or below 300% of the federal poverty level, or up to $32,676 a year for an individual (up to $67,056 a year for a family of four). In addition to core health care benefits, Network Health offers Network Health Forward members EXTRAS designed to encourage wellness.

To improve the health and well-being of its members and their diverse communities, Network Health offers fully integrated, in-house care management, providing a team of medical, behavioral health, social care, and pharmacy professionals who coordinate member care, and partners with 20,000 primary care providers, specialists, hospitals, and community organizations.

Network Health earned National Committee for Quality Assurance’s (NCQA) “Excellent” Health Plan Accreditation, NCQA’s highest accreditation rating, for its Network Health Together plan. Network Health is also ranked fifth among all Medicaid health plans nationally, according to NCQA’s Health Insurance Plan Rankings 2010 – 2011 — Medicaid. Additionally, Network Health is nationally recognized for its innovative programs and received a Case In Point Platinum Award for “Best Overall Case/Care Management Program” from Dorland Health. Network Health also has the Top Leadership Team among health plans nationally, according to HealthLeaders Media.

Individuals must be eligible for MassHealth to join Network Health Together, a MassHealth plan. To learn about MassHealth eligibility, Massachusetts residents can call the MassHealth Enrollment Center at 888-665-9993 (TTY: 888-665-9997), Monday through Friday, from 8:45 a.m. to 5 p.m. Once enrolled, MassHealth members can learn about their MassHealth health plan options by calling MassHealth customer service at 800-841-2900 (TTY: 800-497-4648), Monday through Friday, from 8 a.m. to 5 p.m.

To learn about Commonwealth Care health plan options, Massachusetts residents can call Commonwealth Care customer service at 877-MA-ENROLL or 877-623-6765 (TTY: 877-623-7773), Monday through Friday, from 8 a.m. to 5 p.m., or they can visit www.mahealthconnector.org.

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